Google’s Lab Channels
My very first job out of college was in Google’s NYC office managing the social accounts of internal YouTube channels like Key of Awesome and VSauce. I was tasked with replicating the brands’ comedic TOV across Facebook, Instagram, and Twitter. I developed a 30-day content calendar to analyze with Google’s Audience Development Strategy team. I also got one of the high scores in the Donkey Kong arcade game on the 5th floor.
Social Content I Developed
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Playlist Of The Week
A curated playlist of KOA sketches revolving around tentpole themes to drive traffic back to YouTube.
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Actor Spotlight
A curated playlist of KOA sketches revolving around a fan-favorite actor to drive traffic back to YouTube.
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KOA Fact of The Week
A behind-the-scenes factoid from producing this week’s Key of Awsome to build audience connection.
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Behind the Awesome
10-12 minute video I shot and edited documenting the production of the latest Key of Awesome music video. PREVIEW
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KOA Comments Video
10-12 minute video I shot and edited of creators reviewing comments from the latest Key of Awesome music video. PREVIEW
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Rando Factz
Weekly post for VSauce of an unremarkable yet entertaining fun fact to boost fan engagement.