Google’s Lab Channels


My very first job out of college was in Google’s NYC office managing the social accounts of internal YouTube channels like Key of Awesome and VSauce. I was tasked with replicating the brands’ comedic TOV across Facebook, Instagram, and Twitter. I developed a 30-day content calendar to analyze with Google’s Audience Development Strategy team. I also got one of the high scores in the Donkey Kong arcade game on the 5th floor. 

Social Content I Developed

  • Playlist Of The Week

    A curated playlist of KOA sketches revolving around tentpole themes to drive traffic back to YouTube.

  • Actor Spotlight

    A curated playlist of KOA sketches revolving around a fan-favorite actor to drive traffic back to YouTube.

  • KOA Fact of The Week

    A behind-the-scenes factoid from producing this week’s Key of Awsome to build audience connection.

  • Behind the Awesome

    10-12 minute video I shot and edited documenting the production of the latest Key of Awesome music video. PREVIEW

  • KOA Comments Video

    10-12 minute video I shot and edited of creators reviewing comments from the latest Key of Awesome music video. PREVIEW

  • Rando Factz

    Weekly post for VSauce of an unremarkable yet entertaining fun fact to boost fan engagement.

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UX Design for Web

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Hyper-Localized Copy Work