Don’t Sweat it, Buyk it!
I led the copy direction for a retail delivery company that launched only 2 weeks before my start date. Working with the CEO and Marketing VP, I developed TOV guidelines and launched an aggressive-but-exciting OOH campaign across NYC. It’s easily one of my proudest career accomplishments, and my buddy Mike agrees too!
Foody Calls (Buyk)
A creative campaign for Buyk, an ultra-fast delivery app that delivers groceries in 15 minutes. The fast delivery evokes the classic impulsion and guilty pleasure of booty call culture. We’ve all been there. Sadly, Buyk lost crucial funding before the launch. Concept ads were created by me in Photoshop because yes, I also know Photoshop.
